I can remember when I was a young child watching television, I would see advertising for welfare organisations for disadvantaged countries or animal rights. I’m sure this is the similar case for every other Gen Y.
Personally, I understood and grew support for these organisations ever since my first view, but sadly for some this type of marketing can become to saturated among other advertisements. They loose their power to trigger you to reach out and support them.
Our talents can be the beneficial substance to change the way we grow engagement. This is the ideation behind the new movement of Coexist.
Coexist is a not-for-profit animal welfare organisation aimed at keeping people informed about various animal welfare issues by raising awareness through stunning photography, film and high quality journalism.
In a world filled with languages, sadly we can’t learn the voice of an animal so we must be the voice to help them. Coexist will be helping our dear animal friends speak.
I chatted with the founder Natalie Cottee, in the lead up to their first launch campaign to find out how she combined her talents and passion to advance a movement.